In high season your accommodation almost books itself, but outside of it, things go quiet. Yet the low season is exactly where you make the difference: that's where most of the untapped revenue sits. These six tips fill the quiet months, without giving yourself away.
1. Position your place around the season
In winter you're not selling a beach holiday, but cosiness: the fire on, a blanket, calm and space. Adapt your photos, title and description to the mood of the moment. An autumn or winter image at the top of your listing shows guests your place is appealing then too.
2. Use smart pricing and minimum nights
A fixed price all year round leaves bookings behind. Lower your base price slightly in quiet periods and reduce your minimum number of nights, so a short break becomes possible. Reward longer stays with a weekly discount: better five nights at a discount than an empty week.
3. Appeal to other audiences
The summer families aren't around, but there are plenty of other guests: couples on a city trip, remote workers wanting a change of scene, dog owners, or people who actively avoid the crowds. State explicitly in your listing what makes your place attractive for them, think fast wifi, pet-friendly or peace and quiet.
4. Stay visible through social media and email
Guests book with those they know and trust. Keep posting during the quiet months too: atmospheric shots, seasonal tips and offers. Have email addresses of past guests? A short message with a low-season offer often brings a repeat booking surprisingly quickly.
5. Offer packages and last-minute deals
A package feels more valuable than just a lower price. Think a midweek including local treats, a romantic arrangement or a 'work-from-here' deal. A good offer gives the doubters that final nudge. Fill the very last gaps with a targeted last-minute discount.
6. Optimise your listing for seasonal keywords
People search differently in the low season: "weekend away with dog", "winter break in nature", "quiet place to work". Weave those terms into your title and description, so you appear in exactly those searches. That attracts guests looking specifically for what you offer.
The low season isn't a dead period, it's the period when most hosts give up, which is exactly why you stand out most easily.
Combine a few of these tips and you'll notice the quiet months become a lot less quiet, with revenue you'd otherwise have missed.
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Book a free intro callFrequently asked questions
How do I get more bookings in the low season?
Position your accommodation around the mood of the season, target new audiences such as couples and remote workers, use smart pricing and offers, and stay visible through social media and email.
Should I lower my price in the low season?
Not only that. A slightly lower base price can help, but packages, longer-stay discounts and appealing to other audiences often deliver more than simply dropping your price.